Wednesday, March 4, 2009

“Advertising of New Products”---

Some people say that advertising encourages us to buy things we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with? Use specific reasons and examples to support your answer.
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I agree to the latter view point that advertisements tell us about the new products available that may improve our lives.

Advertising is a means of communication to masses about the products that are available in the markets. Depending upon the individual need, one can buy and make use of those. Before a decade Personal Computers, were advertised comprising of Central Processing Unit, and Monitor to be put on working desk. Those were popularly knows as Desk-Tops. Now personal computers are advertised as small, compact, mobile, light weight, Note Pads those are known as Lap-Tops can be carried any where and operated by putting on our lap. Now introduction of laptops in the offices has made a great saving of space, more people can work in the same area, and because of the improved features of the Laptops as compared to old model PC’s, work efficiency of the people has increased. They give more output with less effort of the person working.

Advertising is a powerful tool in the Business. Several Industrial Trade Fairs, IT Fares, Health and Fitness Fare, Educational Fare, Automobiles Fare, Fashion Fare etc are organized and conducted periodically. The basic idea behind these fares is to communicate masses about availability of the newer products, their new features etc. This facilitates customers to buy the products as per their respective needs.

It is absolutely wrong to say that advertisements motivate us to buy things that we do not need. After-all buying is one’s mature decision; buying any unwanted thing is sheer childish

In a nutshell advertising is a powerful means of mass communication and that keeps the population well informed about the latest product available which can be bought by individuals if they need. (287 Words)

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